In this episode of the Project Good Podcast, host Annmarie Hylton interviews Abb-d Taiyo, founder and director of the design and impact agency Drift Time. They discuss the significant role of design in creating social impact, such as raising awareness and influencing public opinion. Abb-d shares his personal journey into the design industry, the motivations behind founding Drift Time, and how the agency’s focus on ESG goals drives their work. The conversation also delves into ethical design practices, addressing challenges like dark UX patterns, and how Drift Time’s initiatives aim to create a lasting social, environmental, and economic impact. Furthermore, Abb-d discusses the importance of community-focused design, maintaining a balance between professional and personal life, and Drift Time’s plans to make their resources more accessible to foster broader positive change.